Home Privacy Policy


Dunedin Tours is operated by Book a Trip Ltd. A leading tourism provider in New Zealand offering Day tours and Private tours of Dunedin and surrounding areas.

2.1 Personal Data Uses

We may collect, use, store and transfer different kinds of personal data about you, which we have grouped together as follows:

• Identity Data includes first name, last name, username or similar identifier, title, and gender
• Contact Data includes address, telephone numbers and email address
• Financial Data includes payment card details
• Transaction Data includes details of your previous bookings with us, payments to and from you and other details of products and services you have purchased from us
• Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website
• Location Data includes global position system vehicle tracking and diagnostics (telematics) and other location information obtained from smartphones, tablets, sat-navs or other devices that monitor your current and previous geographic locations
• Usage Data includes information about how you use our website, products and services
• Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences

2.2 Aggregated Data

We also collect, use and share Aggregated Data such as statistical or demographic data, which may be derived from your personal data but is not personal data as it does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat that combined data as personal data which will be used in accordance with this Privacy Policy.

2.3 Sensitive Data

We do not collect any Sensitive Data about you (such as details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, genetic and biometric data). We do not collect any information about criminal convictions and offenses.

2.4 If you don't provide your personal data

You do not have to provide your personal data when we request it, but if you choose not to, we may not be able to respond to your queries and complete your booking.

Methods to collect personal data

We use different methods to collect personal data from and about you including through:

Direct interactions
You may give us your Identity, Contact and Financial Data by filling in forms on our websites, on third-party websites or in paper form or by corresponding with us by post, phone, email or otherwise. That includes personal data you provide when you:
• make an inquiry or booking with us or otherwise apply for any of our products or services
• purchase a product or service from us
• subscribe to our services or publications
• request marketing to be sent to you
• enter a competition, promotion or survey (including on third party social media platforms)
• give us feedback
• speak to us on the telephone

Automated technologies or interactions
As you interact with our website and mobile applications, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies. Please see our Cookie Policy below for further details. We may combine Technical Data (some of which will be anonymous) with other personal data we have collected from you in order to understand and measure your online experiences and determine what products, promotions and services are likely to be of most interest to you.

Third parties or publicly available sources
We may receive personal data about you from various third parties and certain public and technical sources:
• Technical Data from analytics providers such as Google, advertising networks such as Facebook, and Identity or Location Data when using our mobile app.
• Identity and Contact Data when you make a booking or apply for our products or services through a third party (such as a travel agent), through interactions (including transactions) with our service providers, business partners, agents, affiliates and subsidiaries (including other travel providers and insurance companies), from data brokers or aggregators such as Facebook and from publicly availably sources such as phone directories, membership lists, professional and trade associations, government, bankruptcy or court registry searches and electoral registers.
• Unsolicited personal data. If we receive personal data that we have taken no active steps to collect (such as a job application sent to us by an individual on their own initiative, rather than in response to an advertisement), then we may keep that personal data if it is reasonably necessary for one or more of our functions or activities. We will destroy it or ensure it is de-identified, provided it is lawful and reasonable to do so.


We will only use your personal data when the law allows us to and typically only in the circumstances and for the purposes set out in the table below. Please see the Glossary for an explanation of the expressions used in the table.

Facilitate bookings and provide services:
• managing payments, fees and charges
• collecting and recovering money owed to us
• operate tours
(a) Identity
(b) Contact
(c) Financial
(d) Transaction
(e) Marketing and Communications

Improve customer service and respond to queries: Record telephone calls to evaluate quality of customer service and facilitate training and investigation:
(a) Identity
(b) Contact
(c) Marketing and Communications

Technical maintenance: To administer and protect our business, content, websites and mobile apps including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data and monitoring for unauthorised use
(a) Identity
(b) Contact
(c) Technical
(d) Usage
(e) Marketing and Communications
(f) Transaction
(g) Location

Advertising: To deliver relevant website content and advertising to you and measure the effectiveness of our advertising
(a) Identity
(b) Contact
(c) Usage
(d) Marketing and Communications
(e) Technical

Data analytics: To perform data analysis to improve and personalise your experience on our platforms, products/services, marketing, customer relationships and experiences
(a) Technical
(b) Usage
(c) Identity
(d) Marketing and Communications

Promote our products and services: To make suggestions and recommendations to you about goods or services that may be of interest to you
(a) Identity
(b) Contact
(c) Technical
(d) Usage
(f) Location
(g) Marketing and Communications

5.1 Marketing and Advertising

We aim to provide you with choices about how your personal data is used for marketing and advertising purposes. We have established a privacy centre where you can view and make certain decisions about your personal data use.

5.2 Marketing Communications

You will only receive marketing communications from us if you have opted in or consented to receiving those communications. We may use your personal data collected in those circumstances to contact you and keep you up to date with the latest news, events, special offers and promotions of our brands, including by email, text messages or post.

5.3 Subscription Preferences

You can update your subscription preferences or unsubscribe from marketing communications at any time by following by emailing us.

5.4 Display Advertising

We may display advertising for you to see on third party websites, including social media sites such as Facebook. We do this by matching information about your activity on our website with information collected on third party sites. That may involve using your Identity, Contact, Technical, and Usage data to form a view on what we think you may want or need, or what may be of interest to you.

6.1 Using your Personal Data

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider we need to use it for another reason compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.

6.2 Personal Data for an unrelated purpose

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

We may have to share your personal data with the following parties for the purposes set out in paragraph 4 above or for other purposes directly related to the purpose for which the information was collected.

Service providers: Contracted third parties providing the following services:
• data processing
• IT and system administration
• marketing, market research and communication
• printing and distribution of marketing materials
• mailing, freight and courier
• price comparison websites
• professional advisers acting as processors or joint controllers, including lawyers, bankers, auditors, consultants, insurers and recruiters.

Other third parties:
• regulators and other authorities acting as processors or joint controllers who require reporting of processing activities in certain circumstances and/or where disclosure is required by law
• third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy notice
• other entities in the same or similar industries to us, for reasons of public safety or where the law requires or authorises us to do so
• other third parties that you have been informed of at the time any information is collected from you

6.3 Third parties

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.


7.1 Your personal data can be collected, stored and processed both inside and outside of the European Economic Area (EEA).

7.2 We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission.

7.3 Where we have entered into EU-approved standard contractual clauses with the recipient to give personal data the same protection it has in Europe in line with GDPR.


8.1 You have the following rights in relation to your personal data.

Access: you can request access to a copy of the personal data we hold about you and to check that we are lawfully processing it.
Correction: you can request that any incomplete or inaccurate data we hold about you is corrected, though we may need to verify the accuracy of the new data you provide to us.
Erasure: you can ask us to delete or remove your personal data where there is no good reason for us continuing to process it, where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
Object to processing: where we are relying on a legitimate interest (or those of a third party) and you believe our processing of your personal data impacts your fundamental rights and freedoms, you may object to such processing for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information that override your rights and freedoms.
Restrict processing: you can ask us to suspend the processing of your personal data: (a) if you want us to establish the data’s accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
Withdraw consent: you may withdraw your consent to our processing of your personal data. If you do so, we may not be able to provide certain services to you. We will advise you if that is the case when you withdraw your consent.

8.2 If you wish to exercise any of the rights set out above, please contact us.

8.3 No fee usually required: You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances. If we choose to deny your request, we will inform you of the decision and your right to complain to the supervisory authority within the 1 month deadline.

8.4 What we may need from you: We may need to request specific information from you to help us confirm your identity and ensure that personal data is not disclosed to any person who has no right to receive it.

8.5 Time limit to respond: We respond to all legitimate requests without undue delay and at the latest within one month. Occasionally, if your request is particularly complex or you have made a number of requests, we may need to extend this by up to a period of two months, in which case we will notify you and keep you updated.

8.6 We are not responsible for information held by third parties. If your transaction was with a third party ticketing agent we will not contact the agent to notify them of your request. That is your responsibility.

8.7 We only act on direct requests. We do not take action on requests made by you to third parties to remove personal information held by us.


9.1 We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

9.2 We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.


10.1 We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting or reporting requirements.

10.2 To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means and the applicable legal requirements.


EU Supervisory Authorities: If you are an EU data subject and feel that your personal data has been processed in a way that does not comply with the GDPR, you may lodge a complaint with the relevant supervisory authority in your country. We would, however, appreciate the chance to deal with your concerns before you approach them, so please contact us in the first instance.


12.1 This version was last updated on 11 June 2019.

12.2 We reserve the right to update and change this Privacy Policy at any time by posting changes on this webpage or applicable mobile apps. Changes will take effect from the time they are posted. We will use reasonable endeavours to communicate those changes to you on our website and mobile apps or via other channels that we think are suitable.


Comply with a legal or regulatory obligation means processing your personal data where that is necessary for compliance with one of more of our legal or regulatory obligations.

Legitimate Interest means our interests in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).

Performance of Contract means processing your data where that is necessary under a contract with you or to take steps at your request before entering into such a contract.

Personal data means any information about an individual that can be used to identify that person directly or indirectly by reference to a range of identifiers. It does not include anonymous data where the identity of the individual has been removed.

Processing means any operation or set of operations performed on personal data.

Processor means the entity that processes personal data on behalf of the controller.


By using our website, you confirm that you agree to the use of cookies and similar technologies in accordance with this cookie policy.

This cookie policy provides information about the cookies and similar technologies we use on our websites. This cookie policy should be read in conjunction with our Privacy Policy above.

What are cookies?

A ‘cookie’ is a small text file that is placed on your computer, phone or other device when you browse a website. Two kinds of cookies are used on our websites: session cookies and persistent cookies.

Session cookies are used to remember selections made in the booking process, giving you a more seamless booking experience on our websites. Session cookies are deleted automatically when you leave a website or close your browser.

Persistent cookies are used to help us identify customers when they return to our websites and help us remember certain information about customer preferences on our websites and customer online activity. These cookies also help us understand browsing behaviour within our websites, which can assist us in customising content that we believe will be most relevant to your interests. Persistent cookies are stored on the user’s computer or device and are not deleted when the browser is closed – these cookies must be ‘manually’ deleted if you want to remove them.

First and third party cookies

Book a Trip Ltd sets cookies (first party cookies) on web pages; where we require additional information and services we also allow other companies to host cookies on our web pages (third party cookies). These partner companies have been carefully selected and monitored by Book a Trip. Third party cookies that our partners set on our websites will support the customisation of advertisements viewed elsewhere on the internet and are required to meet contractual obligations they have with us.

What do we use cookies for?

We use cookies and similar technologies for the following key purposes:

• To operate our websites efficiently with a high level of functionality
• To measure the effectiveness of our marketing initiatives
• To learn about customer preferences so that we can present customers with web content and advertising that is relevant to them
• To measure the number of advertising referrals we have received to our websites from other websites
• To produce data for reporting on completed and abandoned bookings on our website
• To produce data on web traffic and customer web activity through our website

How to control your cookie settings

If you would like to block some or all of the cookies on our websites from being downloaded onto your computer or device, you can do this by manually adjusting the cookie settings in your internet browser’s settings.

If you choose to block some or all of the cookies on our website, parts of our website will not function correctly or may not function at all. This means we may not be able to offer our web services to you. You may not be able to search for travel, make a new booking, or change an existing booking on our website. Also, you may not be able to complete other online transactions that would normally be available on our website for your convenience.

For more information on how to control your cookie settings and browser settings on your computer, and how to delete cookies on your hard drive, please visit www.aboutcookies.org or www.youronlinechoices.eu.

Changes to this cookie policy

We may make changes to this cookie policy from time to time. When we make changes, we will update the cookie policy on our websites. We will also specify the date of the last update.


Privacy Policy

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